BJP's New Strategy in Uttar Pradesh: Eyeing Muslim Votes Ahead of 2027 Assembly Elections

In Uttar Pradesh, the stage is set for the 2027 assembly elections. The SP and the Congress are pursuing the politics of'soft Hindutva'with an eye on OBCs and Dalits, while the BJP has made a major change in its strategy. The BJP is eyeing a dent in the Muslim community, which is considered to be the SP's strongest vote bank. That is why BJP president Nitin Navin has included two Muslim leaders in his new team. BJP president Nitin Navin has made Tariq Mansoor the national vice-president for the second consecutive time, while Kunwar Basit Ali has been promoted and given the command of the national president of the Minority Morcha. By accommodating Muslim faces in the organisation, the BJP has tried to send a message that the party wants to increase dialogue and participation among the minority community under its nationalist agenda as well as the mantra of'Sabka Saath, Sabka Vikas '. The BJP's strategy in UP is to connect the Muslim vote bank with itself. The SP-Congress alliance is a big part of the 2024 Lok Sabha elections.