HDFC Sky's Low-Cost Model Attracts New Traders with Flat Brokerage Fees

In recent years, the biggest complaint of investors has been that different fees reduce their share of earnings despite making a profit. In such an environment, HDFC Sky has adopted such a strategy with a low-cost model, which is especially attracting the attention of new and active traders. Most people in the stock market pay attention only to the price of the stock, but the real expense comes after adding brokerage, account fees and other charges. This is why many investors avoid frequent trading. HDFC Sky has tried to limit this cost by giving prominence to a flat brokerage arrangement with a maximum of 20 rupees per order. This can have the biggest impact on people who deal with large amounts of money and used to pay more earlier due to percentage-based fees. Millions of young people in India are now venturing into the stock market for the first time, but the expense of opening and maintaining the account stops them many times before the start. Considering this challenge, however, the platform demat fee and no additional annual experience can be decided by the investor.