Indian Political Parties Vie for Youth Vote with Gen-Z Outreach Campaigns

On the one hand, Congress MP and Leader of the Opposition in the Lok Sabha Rahul Gandhi is trying to win the confidence of Gen-Z by raising the issue of paper leaks. On the other hand, looking at the attitude of the Congress and the political strength of the youth vote, the BJP has started a campaign to redefine Gen-Z. The Bharatiya Janata Party is intensifying its efforts to shape the political thinking of India's youngest voters, under which it has launched the'Outreach Programme'program. Under this, the party is engaged in a strategy to tell and give a political message that what is the real Gen-Z of the country and how important is its utility for the country. For the last two months, the BJP is continuously trying to give a political message to the young voters through different platforms. The campaign is led by 46-year-old BJP president Nitin Naveen and is going to different states to define Gen-Z and present a positive image to the youth. In June, Nitin Surya, MP from South Bengaluru, gave the first national talk to Gen-Z of the BJP.