JioStar, the official media rights partner for theInternational Cricket Council (ICC), could see a 15-20% dip in its total tournament advertising revenue.The potential loss comes after Pakistan's decision to boycott its match against India at the ICC Men's T20 World Cup this month.An India-Pakistan match is one of cricket's biggest draws, attracting premium ad rates due to its record viewership.
JioStar Expected to Suffer 15-20% Loss in Ad Revenue Due to Pakistan Boycott
Newsbytes•
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Publisher: Newsbytes
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